est. 1996

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About Us

The Inside Reel is an award-winning nationally broadcast television program and website which covers the film and television industry. It features celebrity interviews, behind the scenes segments, industry commentary, and film festival coverage.

Inside Reel Specials have also been broadcast on PBS New York and Los Angeles. Marilyn Moss of The Hollywood Reporter called The Inside Reel: Digital Filmmaking special “a must see for anyone who loves movies.” The program has been sponsored by great brands like Fujifilm, Paramount and HBO. The Inside Reel’s growing archive has over 10,000 interviews with actors, producers and directors from film and television.


Tim Wassberg

Tim Wassberg is producer of SirkTV content such as "The Inside Reel", “Fest Track” and more. He is a national talent coordinator, interviewer and critic. Tim graduated from NYU's Tisch School of the Arts with two degrees: a BFA in Film/TV Production and a BFA. in Film Theory/Criticism. He formerly served as an acquisitions executive at Sony Corporaion Of America's Sony Connect Video Group as Manager of Editorial & Content Acquisitions. Earlier in his career, he also served as Story Editor and Creative Executive at Steamroller Productions where he helped package scripts, met with top agents and managers and developed story ideas. He also worked as a Story Analyst for such movie companies as Interscope, Mark Johnson Productions, Kopelson Entertainment and Creative Artists Agency reading manuscripts, specs and novels for representation and talent interest. Tim also wrote two monthly columns for the most read gaming magazine in the country, Casino Player for nearly 5 years focusing on production shows, new venues and established entertainers. In addition to his work on "The Inside Reel", he has also written articles for magazines such as Moviemaker, Moving Pictures, Written By, Create, Dvox Magazine and Conde Nast Traveller UK. He also writes travel articles and features for a Southern California magazine where he has highlighted such destinations as Hawaii, Scandinavia, Malaysia, Spain, the Canadian Rockies and the Turks & Caicos Islands.


About Sirk Productions

Since 1997 Sirk has been led by award-winning filmmakers and designers specializing in creating experiences with a cinematic edge. We are the storytellers of the future blending content with technology. Our goal is to create experiences that are inspiring, thought-provoking and entertaining – films, television programs, branded video content, websites, social media campaigns and experiential content.  

Sirk specializes in two distinct areas: Original Entertainment and Creative Agency Services. Our talent has years of experience producing theatrical films and television shows. From our award winning feature documentaries Severe Clear and Anytown, USA to our critically acclaimed television program The Inside Reel, Sirk has worked with entertainment leaders like AMC, PBS, Netflix, Film Movement, DirecTV, Redbox and NBCTelemundo. We have leveraged that experience into creating visual media for brands like Altec Lansing, Vivitar, Hover-1, MacMillan Publishing, LG, Konami, Abrams Publishing, Lucasfilm, Combate Americas and Hasbro.